Digital Marketing Course in Asansol, West Bengal | Meta & Google Ads Training | JDTechSpace
JDTechSpace — Technology & Digital Growth Solutions
Live Digital Marketing Course

Digital Marketing Course in Asansol, West Bengal

JDTechSpace offers a practical Digital Marketing Course for learners in Asansol, West Bengal who want to understand how paid advertising campaigns are actually planned, launched, tracked and optimized. The course focuses on Meta Ads, Google Ads, audience creation, campaign structuring and conversion tracking through live Zoom classes.

₹12,000 Total Course Fee
60 Days Course Duration
3 Classes Every Week
Live Zoom Online Classes
1:1 Q&A Every Saturday

What You Will Learn in This Digital Marketing Course

Learn practical performance marketing concepts including Meta Ads, Google Ads, audience building, campaign structuring and conversion tracking.

Meta Ads Fundamentals

Understand Meta Ads Manager, campaign objectives, ad sets, ads, placements, budgets and the basic structure of Facebook and Instagram advertising.

Google Ads Fundamentals

Learn Google Ads account structure, Search campaigns, keywords, bidding, ad groups, ads and campaign optimization concepts.

Custom Audience Creation

Learn how to build custom audiences using website visitors, customer data, engagement audiences and other available data sources.

Lookalike Audience Strategy

Understand how lookalike audiences are created, when they can be useful and how seed audiences influence audience quality.

Campaign Structuring

Learn how to organize campaigns, ad sets, targeting, creatives, budgets and objectives for different marketing goals.

Tracking & Conversion Setup

Understand pixels, events, conversion tracking, Google Tag Manager, GA4 and how campaign performance can be measured correctly.

Practical Digital Marketing Training in Asansol

This digital marketing course is designed for students, freelancers, business owners, marketers and beginners who want practical knowledge of performance marketing. Instead of focusing only on theory, the course covers how advertising accounts, audiences, campaigns and tracking systems are actually configured and used.

Students will learn how to run Meta Ads and Google Ads campaigns, create custom audiences and lookalike audiences, structure campaigns based on marketing objectives, configure conversion tracking and understand campaign performance data.

The course runs for 60 days with three live classes every week on Zoom. During the course, every Saturday includes a dedicated 1:1 Q&A session of up to one hour where students can discuss doubts, campaign structures, tracking issues and practical implementation questions.

The training is suitable for people who want to manage advertising for their own business, work with clients, improve their performance marketing knowledge or understand how paid digital advertising campaigns operate across Meta and Google platforms.

COMPLETE COURSE
₹12,000
Total fee for complete 60-day course
60 Days Training
3 Live Classes Every Week
Classes Conducted on Zoom
Meta Ads Training
Google Ads Training
Tracking Setup Training
Saturday 1:1 Q&A
Enquire for Admission Ask a Question

Digital Marketing Course Syllabus

The course focuses primarily on practical paid advertising and campaign management skills.

How Meta Ads Manager works
How to create Facebook and Instagram campaigns
Campaign, Ad Set and Ad level structuring
Meta campaign objectives and optimization
Custom Audience creation
Lookalike Audience creation
Retargeting audience strategy
Broad audience strategy
Google Ads account structure
Google Search Ads basics
Keyword targeting and search intent
Negative keyword understanding
Campaign budget planning
Conversion tracking setup
Meta Pixel fundamentals
Google Tag Manager basics
GA4 event tracking
Lead tracking and purchase tracking
Campaign performance analysis
How to understand CPC, CTR, CPA and ROAS
Campaign optimization fundamentals
How to identify weak campaigns and ad sets
Practical advertising strategy for businesses

Learn Meta Ads: Facebook & Instagram Advertising

Students learn how Meta advertising is structured from campaign level to ad set and ad level. The training covers campaign objectives, targeting, placements, budgets, audiences and campaign optimization concepts.

Custom Audiences

Learn how custom audiences can be created using available data sources such as website visitors, engagement audiences and customer information.

Lookalike Audiences

Understand how lookalike audiences work, how a source audience is used and how these audiences can fit into a broader campaign strategy.

Retargeting

Learn the concept of showing advertisements to people who have already interacted with your website, brand or marketing content.

Learn Google Ads Campaign Management

The Google Ads section introduces students to campaign structure, Search Ads, keywords, search intent, ad groups, advertisements, bidding concepts and conversion measurement.

Students will understand how businesses can use Google Ads to reach users who are already searching for relevant products or services.

Search Campaign Structure

Understand the relationship between campaigns, ad groups, keywords and ads and how they can be structured around products or services.

Keyword & Search Intent

Learn why keyword selection, search intent and negative keywords matter when controlling the quality of Google Search traffic.

Learn Conversion Tracking & Advertising Measurement

Advertising campaigns become much easier to evaluate when important website actions are tracked correctly.

Students will be introduced to Meta Pixel, website events, Google Tag Manager, GA4 and conversion tracking concepts for actions such as form submissions, enquiries, purchases and other measurable website activity.

Meta Pixel Basics
Website Events
Google Tag Manager
GA4 Tracking
Lead Tracking
Purchase Tracking

Every Saturday: 1:1 Q&A Session

During the complete 60-day course, every Saturday includes a dedicated one-to-one Q&A session where you can discuss doubts, campaign strategies, tracking problems, audience setup and practical questions.

Every Saturday One-to-One Up to 1 Hour Live on Zoom

Who Should Join This Course?

You do not need to already be a digital marketing expert. The course is suitable for learners who want to understand practical paid advertising.

Students who want practical digital marketing skills
Freelancers who want to manage client advertising
Business owners who want to understand their own campaigns
Marketing executives and beginners
Website developers who want to add performance marketing skills
People planning to start a digital marketing career
Agency owners who want better understanding of paid advertising

Digital Marketing Course Format

60 Days

Complete course duration is approximately 60 days.

3 Classes Weekly

Three scheduled live training sessions every week.

Live on Zoom

Attend online classes live through Zoom from your location.

Saturday Q&A

One-to-one doubt clearing session every Saturday during the course.

Digital Marketing Course for Learners in Asansol, Asansol

Students and business owners in Asansol can join the course remotely through live Zoom classes. Because the training is online, you can attend practical sessions without travelling to a physical institute.

The course focuses particularly on paid advertising and performance marketing rather than only generic digital marketing theory. Students learn how Meta and Google advertising platforms are structured and how campaign performance can be tracked and analyzed.

Digital Marketing Course Near Asansol

Learners from nearby locations can also join the live online Digital Marketing Course through Zoom.

Digital Marketing Course in Asansol FAQs

What is the duration of the Digital Marketing Course?

The course duration is 60 days with three live classes every week.

What is the Digital Marketing Course fee?

The total course fee is ₹12,000.

Are the classes online or offline?

The classes are conducted live online through Zoom.

How many classes are conducted every week?

There are three live classes every week during the 60-day course.

Do you teach Meta Ads?

Yes. The course includes Meta Ads campaign setup, campaign structure, audience targeting, custom audiences, lookalike audiences, retargeting and tracking fundamentals.

Do you teach Google Ads?

Yes. Students learn Google Ads fundamentals including campaign structure, Search Ads, keyword targeting, bidding concepts, conversion tracking and campaign optimization basics.

Will I learn Custom Audiences and Lookalike Audiences?

Yes. The course covers how custom audiences and lookalike audiences work, how they can be created and how they can be used within campaign strategy.

Does the course include conversion tracking?

Yes. Students learn tracking fundamentals including Meta Pixel, website events, Google Tag Manager, GA4 and conversion measurement concepts.

Is there any doubt clearing session?

Yes. Every Saturday during the course, students receive a dedicated one-to-one Q&A session of up to one hour.

Is this course suitable for beginners?

Yes. The course starts with advertising fundamentals and gradually moves into campaign creation, audiences, tracking and optimization.

Can business owners join this course?

Yes. Business owners can join the course to better understand how Meta Ads and Google Ads campaigns are planned, tracked and optimized.

Start Learning Digital Marketing

60 Days • 3 Live Classes Every Week • Meta Ads • Google Ads • Audiences • Tracking • Saturday 1:1 Q&A

Let's Build Your Next Digital Advantage.

Tell us what you're building, what you're trying to improve or where your business is getting stuck. We'll help define the right digital path forward.

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