The right foundation
Plan content around the journey from discovery to enquiry.
Turn customer questions and commercial opportunities into a content roadmap your team can actually execute. For small businesses in Delhi, India, the scope should reflect the actual offer, customer journey and operating model.
01Topic and intent clusters
02Commercial page priorities
03Content briefs and outlines
04Measurement and refresh plan
How we move from requirement to delivery
1Study the offer and audience
2Group topics by intent
3Prioritise pages and briefs
4Create a publishing rhythm