Instagram new feature: You will shop directly from chats

Instagram will now let users make purchases directly from chats, also known as Direct Messages (DMs), on the platform.

 

Instagram will now let users make purchases directly from chats, also known as Direct Messages (DMs), on the platform. The company made the announcement in a blog post. The Meta-owned platform noted that select qualified small businesses would support the feature. Once an order is placed via a chat thread, the user will be able to make payment, track the order, etc all from the same thread.

“Each week, one billion people message a business across our family of apps — whether it’s chatting with brands, browsing products, asking for support or interacting with stories. We want to help people start conversations with businesses they care about and help them find and buy products they love in an easy, seamless experience, right from the chat thread,” the company wrote in the blog post.

It is not clear how many businesses will be allowed to use the feature, though Instagram notes that it will give access to more businesses as this feature is rolled out further. The feature to make payments in chats will also be expanded for more users in the future. Read more

Leave a Comment

Your email address will not be published.