SEO stands for Search Engine Optimization. It Is the Process of increasing the visibility of a website or a web page in search engines for a targeted keyword through optimization, on-page and off-page tweaks and promotion. If we want our website to appear on the top of search results, especially on search engines, we need to make it search engine friendly.
There are Four pillars of Search Engine Optimization:-
Technical SEO:- Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively.
Content SEO:- Content SEO refers to creating content that helps your web pages to rank high in the search engines. It includes everything to do with the writing and structuring of content on your website.
On-Page:- SEO: On-page SEO (search engine optimization) refers to the process of optimizing pages on your site to improve rankings and user experience. This is the opposite of off-page SEO, which refers to optimizing for elements outside of your site. This can include backlinks or social media mentions.
Off-Page SEO:- Off-Page SEO refers to a collective set of activities that are done outside of your website to build links pointing out to you. The main agenda of Off-Page SEO is to create quality, relevant and trustworthy backlinks for increasing traffic and rankings.
SEO is one of the most important aspects of online marketing. It can help your website rank higher in search engine results pages (SERP), which can increase your website’s traffic and ultimately, your revenue.